Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Laura Hooks
DRE# 02084495
SoCal Living with Laura is a Caring and Compassionate Full Service Professional that assists clients in achieving their real estate goals throughout San Diego, Murrieta and Temecula.
Laura specializes in supporting Heroes, including Military, Police, Firefighters, EMT, Medical Professionals and Teachers through Homes for Heroes, along with Seniors and all types of Sellers and Buyers.
Her expertise extends to working with those individuals going through Foreclosure, Probate and Divorce.
Without expert guidance and a strategic plan, you can easily find yourself settling for less than you deserve. I can help.
When it comes to real estate, every agent has access to the same tools and resources. We can all provide home valuations, a list of buyers waiting to buy, and a rolodex of investors with cash
so you can sell "As Is" instead of fixing it up to sell.
The problem is, not every agent has the market knowledge and willingness to walk you through every stage of the process so you feel confident in the decisions you’re making.
The difference between them and me is service, competence, and the desire to help you execute a seamless home sale and or purchase.
I do things differently. I am a full-time Realtor—not just a part-time agent. When you hire me, you get comprehensive guidance. I get to know your unique goals and timeline, and then build my strategy to accommodate.
Rest assured, responsiveness and resourcefulness are at the core of everything I do. Real estate transactions can come with all sorts of challenges, but that’s where I step in.
With my strategic marketing plan and step-by-step guidance, we’ll get your home prepared and priced to attract high-quality buyers. And when it comes to negotiations, I’ll be right there to help you evaluate the pros and cons of each offer and negotiate the price and terms so you get exactly what you deserve: the highest possible price in the fewest days on market.
And if you are purchasing your 1st, 2nd or 15th home. I will help you with the same level of service and caring.
I plan to be your real estate resource for life.
Call Me Today for Your Free Consultation → 760-443-4660
We’ll discuss your goals and how I work with clients. If it’s a good fit for you, then we can talk about our next steps. I look forward to hearing from you.
Schedule your FREE Real Estate Consultation.
It’s A Good Life!
CA DRE# 02084495
Big Block LPT Realty
Suite 230
San Diego, CA 92131
United States